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The ultimate guide to building custom websites for business growth

Hey there, business executive! Are you feeling a bit lost in the world of website development? You know you need a custom website to help your business grow, but you’re not sure where to start. Maybe you’ve got a decent budget to work with, but you’re not interested in doing it all yourself. No problem, we’ve got you covered!

In today’s fast-paced business world, a custom-built website can be a game-changer for scaling your operations. But with so many options out there, it can be tough to know which way to turn. That’s where we come in! We’re here to help guide you through the process and find the best solution for your unique needs and goals.

With a custom website, you can enhance user experience, streamline operations, and increase conversions like never before. So, let’s dive in and explore your options for building a completely custom website. Whether you’re a total novice or just need some expert advice, we’re here to help.

Preparing for web development: what you need before starting

Now, before we dive in, it’s important to note that this article is assuming you already have a few things in place.

  1. A domain name.
  2. Web hosting.
  3. A validated business.
  4. A customer base.
  5. A few ideas for features of your new website.

If you don’t have these things yet, this article may not be the best fit for you just yet.

What won’t work: common mistakes when building a custom website

Alright, let’s get into the nitty-gritty of what you need to build a custom website that will help you scale your business.

As you begin your search for a custom website solution, it’s important to know what won’t work. While there are plenty of options out there, not all of them will meet your needs for scalability and custom features.

First, beware of the too-basic website builders like GoDaddy or WordPress.com. While these options may seem like a quick and easy solution, they’re typically limited in terms of features and customization. You’ll likely hit a wall when it comes to creating custom functionality, and you’ll be stuck with a cookie-cutter website that doesn’t serve your customers or stand out from the competition.

Another common mistake is hiring a web designer instead of a developer. While design is crucial to the success of your website, a designer typically won’t have the technical skills necessary to build custom features. You need a developer who can create the code and infrastructure needed to make your website scalable and functional.

Finally, be cautious of hiring a freelancer who offers rates that seem too good to be true. While it’s tempting to save money, a bargain-basement freelancer may not have the experience or track record of success needed to deliver a quality product.

Don’t skip this step: a step-by-step guide to determining your custom website features

Before you start your search for a web development company to help you build your custom website, it’s important to figure out exactly what features you need. This is a crucial preliminary step that will help you narrow down your options and ensure that the developers you talk to can meet your needs.

To get started, brainstorm a list of features you’d like your website to have based on websites you like the experience of. Start with the basics, like a clean and professional design, easy navigation, and fast load times. Then, think about the features that are specific to your business, such as a shopping cart for an e-commerce site or a booking system for a service-based business.

As you make your list, be sure to prioritize your features based on their importance to your business. What are the must-haves that you absolutely need to have in order to run your business effectively? What are the nice-to-haves that would be great to have, but aren’t essential?

Example website features prioritization

Here is an example of how to prioritize your website features. Note the second column: you should rank you feature need and urgency with 1 through 4. 1 to 2: Nice to have; 3 to 4: Must have.

We recommend 1 through 4 because of our natural tendency as humans to rank things around the average. So if you were ranking 1 through 5, you’d have a lot of 3’s which is not helpful!

Be ruthless when prioritizing out your website features. Every feature adds bulk and cost to your website project, so make sure you really need it. And remember you can always add more to your website later. In fact, you should plan for this in your roadmap.

Feature descriptionPriority
A customer portal dashboard1
Shopping cart and checkout4
Pricing page2
User account registration and login3

Ranking your features in order of priority will help you make decisions as you move forward with your website build. It will also help you communicate your needs to the developers you talk to, so they can create a custom solution that meets your business goals and helps you scale.

How to identify the best web development companies for your custom website

Now that you have your list of prioritized features in hand, it’s time to start searching for a web development company that can help you bring your custom website to life. Here are some tips to help you find the perfect partner for your project:

Look for companies with experience in your industry

If you’re running an e-commerce business, for example, you’ll want to work with a company that has experience building e-commerce websites. This will ensure that they understand the unique challenges and opportunities of your industry and can create a custom solution that meets your needs.

Check out their portfolio

Take a look at the web development company’s portfolio to get a sense of the work they’ve done in the past. Do their previous projects align with the features you’re looking for in your custom website? Are their designs and user experiences high-quality and professional?

Read reviews and testimonials

Do some research to see what past clients have to say about the web development companies you’re considering. Look for testimonials on their website or third-party review sites like Clutch or UpCity. This will give you a sense of their track record and reputation.

Ask for references

Don’t be afraid to ask for references from past clients. Reach out to these clients to ask about their experience working with the web development company and whether they were able to deliver the features and functionality they promised.

Discuss your feature list

When you’re talking to web development companies, be sure to discuss your prioritized list of features upfront. This will help you determine whether they can meet your needs and create a custom solution that aligns with your business goals.


To recap, it’s crucial to first identify the features you need in your custom website and prioritize them. Then, you can start searching for a web development company with experience in your industry, a strong portfolio, positive reviews and testimonials, and a track record of delivering custom solutions.

Remember that quality takes time and a suitable budget, so don’t rush the process or settle for a solution that doesn’t meet all your needs. By taking the time to find the right web development partner and build a custom website with all the necessary features, you’ll be setting your business up for success and growth.

If you’re feeling overwhelmed or unsure where to start, don’t hesitate to reach out to experts in the field like Pixelswithin who can guide you through the process. With a bit of research and planning, you’ll be on your way to building a custom website that sets your small business apart from the competition and serves your customers best.

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