Proof

Washday Website

Custom software for a business with a lot of moving parts.

Washday Website is a custom platform built around the way a multi-location laundry business actually operates.

I designed and developed software for managing bookings, subscriptions, customers, orders, routing, and dispatch—bringing the moving parts of the business into one system.

What I worked on

• Product and UX design
• Frontend development
• Backend architecture
• Bookings and subscriptions
• Routing and dispatch
• Customer and order management
• Deployment and ongoing iteration

This is the kind of problem I like most: a real business with its own way of working, where generic software doesn’t quite fit.

Unicode

Building for a standard used everywhere.

I worked on the website for the Unicode Consortium—aka “the emoji people”—helping redesign and build its public-facing experience.

The project involved taking a large amount of technical and institutional information and making it easier to navigate and understand.

What I worked on

• Website development
• Responsive frontend implementation
• Information architecture
• UX
• Accessibility

Cute Tarot

From an idea to 100,000 users.

Cute Tarot started as my own consumer product and grew into a brand spanning mobile apps, ecommerce, publishing, and retail.

I worked across UX and product engineering for the Cute Tarot iOS and Android app, which grew to more than 100,000 users.

The larger brand went on to support more than $500,000 in retail sales, with products distributed through more than six major retailers, including Barnes & Noble and Urban Outfitters.

I also developed additional products, including Spoopy Tarot.

100K+

app users

$500K+

retail sales

6+

major retailers

I learned by building.

I started teaching myself HTML and CSS in middle school.

By 2009, I was building ecommerce software professionally with PHP and Magento, including custom plugins for proprietary business workflows.

Then I kept learning whatever the next thing required.

Code → ecommerce → UX design → frontend engineering → mobile apps → product engineering → AI-assisted development

Over the years, I’ve worked with startups, small businesses, established organizations, internal teams, and products serving hundreds of thousands of users.

I’ve worked as a developer.

I’ve worked as a UX designer.

I’ve built my own products.

I’ve sat with clients and figured out what they actually needed before figuring out what needed to be coded.

That range is intentional.

I like being able to look at the whole problem.

15+ years of shipping.

Middle school

Started teaching myself HTML and CSS.

High school

Expanded into server-side programming and databases, and started building my portfolio.

2009

Started professionally building ecommerce systems and custom business software.

2014

Moved deeper into UX and product design, helping build a proprietary website platform and training designers to ship client sites.

2015–2018

Built websites and product experiences directly with businesses, from requirements through launch.

2018

Worked on a large frontend migration from Flash to React.

2018–2022

Built Cute Tarot into a consumer product brand reaching 100K app users and $500K+ in retail sales.

2022

Worked on product experiments and software serving flows used by hundreds of thousands of people.

Today

I build websites and custom software through Pixelswithin.

What I build with

Modern tools for products that need to move.

I don’t believe in making the technology more complicated than the product needs to be.

I use a modern JavaScript and TypeScript stack that lets me move from an idea to a real production product quickly—while keeping it flexible enough to change as we learn.