Work archive / 12 projects
Client transformations, founder-built products, and public experiences—each with the situation, Diana’s actual responsibility, key decisions, and the strongest outcome the evidence supports.
Three ways into the work
An aging site had fallen behind a real pickup-and-delivery operation. The rebuild connected booking, orders, driver assignments, and routes in one manageable system.
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A sophisticated tax product was stalled on Flash. The migration combined React, a design system, modern version control, and team process so engineers could move again.
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A consumer app became a coherent ecosystem across mobile software, publishing, ecommerce, and retail—with one person holding the product and commercial decisions together.
Read the story →Systems work where the existing operation mattered as much as the software replacing or connecting it.
A commercial furnishings checkout was blocking institutional buyers with freight estimates they could not trust. A custom integration replaced the guess with live carrier rates.
An aging site had fallen behind a real pickup-and-delivery operation. The rebuild connected booking, orders, driver assignments, and routes in one manageable system.
A sophisticated tax product was stalled on Flash. The migration combined React, a design system, modern version control, and team process so engineers could move again.
Small delays inside a healthcare recruitment platform multiplied across the team’s day. Redesigning the interface and implementation made two frequent workflows markedly faster.
A dated, mobile-hostile marketing service became a clearer brand, funnel, pricing experience, and owner-manageable platform while moving off discontinued infrastructure.
Products shaped across strategy, identity, experience, architecture, implementation, and launch.
A consumer app became a coherent ecosystem across mobile software, publishing, ecommerce, and retail—with one person holding the product and commercial decisions together.
A self-hosted website runtime makes experimentation safer through version history, rollback, multiple programming runtimes, and approachable site management.
A mobile-first website platform for laundry businesses went from concept through design, cross-platform implementation, custom backend, and app-store launch.
A student product combined focused study modes, daily momentum, social discovery, and a distinctive nautical identity without copying established flashcard tools.
A private digital magical journal turned automatic astrology, weather, music, and tarot metadata into sigil-like stamps for later pattern discovery.
Clear, durable websites for organizations with complex missions and many audiences.
A 1990s-era website holding an enormous body of technical information became clearer and more usable for the global audiences who depend on Unicode.
A nonprofit’s mission and programs became a clearer, more inviting digital presence that its team could continue managing after launch.
“The site looks incredible.”
John McCabe
Decision Analysis Inc.
Bring the messy version. We can begin with what is already working, what has become difficult, and what cannot get lost in the change.
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