Momentum With Meaning.

I help visionaries turn their ideas to reality through strategic tech design.

Work With Me →

Design Engineering for Ambitious Businesses ✨ Scale quickly while sticking true to your vision.

Featured Projects

Marketing SaaS UX

From Struggling Signups to $1M ARR

How we quadrupled revenue by removing features.

How We Designed & Built It →

Social Media Design

Fun, Data-Driven Studying

Brand & UX design for a flashcard sharing network — a vision brought to life.

How We Launched a Social Network →

Words From Happy Clients

⭐️⭐️⭐️⭐️⭐️

Pixelswithin have made a massive difference to my businesses. They have a keen eye and keep up with all the latest trends in UX. I no longer have to worry about design & development and instead can focus solely on what I do best.

Aaron I, Sogro

Reached $1m ARR

⭐️⭐️⭐️⭐️⭐️

We searched for designers for months until we came across Pixelswithin. Our site had to be friendly, yet urge readers to take action. Their workflow was highly effective, great turnaround time on iterations & interactive designs that are immediately intuitive allowing us to make decisions much more quickly. I find their design knowledge & speed to be formidable.

Fred A, Detention Lifeline

⭐️⭐️⭐️⭐️⭐️

Creative. Fast. Committed. She felt like a true member of our team. Can’t wait to work with Diana on our next project.

Neil H, SavvyRoo

⭐️⭐️⭐️⭐️⭐️

We’ve been working with Pixelswithin for years and are always extremely happy with the work. Once Pixelswithin has a clear understanding of our needs and the specific market we’re targeting, they design the UX/UI with fantastic ideas added along the way.

Phil T, Catzino

Multiple Successful Exits

⭐️⭐️⭐️⭐️⭐️

I really enjoyed working with you. Your design skills are amazing and I’m very pleased with the results. The initial set of changes are on the site and we’ve seen a great response in terms of metrics.

Ben H, Katacoda

Acquired by O’Reilly Media

⭐️⭐️⭐️⭐️⭐️

We needed to update the look, feel, and interactivity of a 90s-era website to better engage with the general public, especially those using phones. The new website design was well-received. We saw a jump in traffic and several new sponsorships as a result.

Greg W, Unicode

About

What We Believe

You Shape The Vision

Dream Together.

An inventor dreamt of spears and solved the sewing machine. Vision moves humanity forward. We honor your vision by using high-touch collaboration-first tools like Penpot and Notion to capture all of what you see.

Tech Made Invisible

Engineer Fate.

Our highly technical yet human-centered software craftsmanship makes it so the technology side of your project supports your growth and doesn’t hold you back with data-backed processes like Agile and DevOps.

Design to Resonate

Impact is Natural.

Apps are different from other media. They can spread ideas far with the Share button. We help your ideas reach the right people (over and over again) with UX methodologies like User Personas and the Doherty Threshold.

Hey,

My name is Diana Lopez. I’m a self-taught full-stack product developer based in Los Angeles. Ever since I was young, I wondered who built the websites I loved. That curiosity became the compass guiding my path. I’ve carved my own way through design, engineering, and product strategy, turning relentless experimentation into real, scalable products — and even had a tarot deck published by Sterling Publishing. Every project I take on is driven by the belief that dreams can be made tangible.