For established firms
Software modernization consultant for SoCal businesses.
Built around your operations, not the other way around.
She seemed to have a sense of what would work and what wouldn't, so she saved us a lot of time and bother that way.
Client and collaborator experience includes
Is your system still serving you?
You've built something that works. Now the systems around it need to catch up. Pixelswithin builds the software that closes that gap — software your team will actually use.
Selected Work
Software built for businesses that were already running.
- SaaS · WebSogroA dated website was killing conversions for a growing social marketing tool. Conversion jumped from 4% to 10% and MRR surged to $1M ARR.Read case study
- EdTech · ProductMermoryA social flashcard platform built to compete with Quizlet — focused, beautifully branded, and shipped fast.Read case study
- Consumer · MobileA Revolutionary GrimoireDark-mode-first spiritual journaling app. Pivoted the entire aesthetic after initial designs were rejected by the community. 30,000 downloads in two months.Read case study
I'm Diana Lopez.
I turn messy business operations into clean, usable software.
I work directly with business owners to understand how things actually run — the formal process, the workarounds, the knowledge that lives in one person's head. Then I design the right system and build it.
If this sounds like your kind of problem, let's talk.
Start a ConversationWhat I Build
Make the business easier to run.
Before anything is designed or built, I need to understand how the business actually runs. Everything else follows from that.
The business doesn't pause.
The transition has to respect what's already alive. When software changes, I work around the business — not the other way around.
Good software lowers the temperature.
Not impressive — useful. It removes repeated effort and creates less dependence on workarounds and "just ask me" knowledge.
Structure without steamrolling.
Every business has its own logic. My job is to understand that logic first — then build something that fits it, not replace it with something generic.
You get a clear picture of what exists before anything changes — what's working, what can't break, and where the real friction is.
That means looking at how things actually work today — the tools in use, what's done manually, what breaks under pressure. The goal is an honest map before anything is touched.
You see the plan before a line of code is written. Decisions get made early so there are no architectural surprises mid-build.
That means wireframes, architecture decisions, and a defined scope — all reviewed together upfront. Decisions made in design are just conversation. Decisions made mid-build are expensive.
Work happens in visible phases with regular check-ins. You can review, redirect, and see real progress at every step.
Each phase ends with a review. You see what was built, give feedback, and we move forward with full context. There's no point where the project disappears and you're left waiting.
Launch isn't the finish line. You get training, documentation, and ongoing support as the business keeps growing.
That includes training your team, writing documentation they can actually use, and staying available as the business grows into the software. Delivery is the beginning of the relationship, not the end of it.
"Diana would ask the right questions, which helped us reevaluate some of our ideas."Krishna SomandepalliPhD Candidate & Researcher · University of Southern California
Start a conversation
Drop me a line.
If the tools aren't keeping up with the business, let's talk. A real conversation about what you're trying to fix.