Simplify Software.

Pixelswithin is a web development studio based in Los Angeles.
We design and build business tech solutions for experts who love their work.

“Pixelswithin have made a massive difference to my businesses. They have a keen eye and keep up with all the latest trends in design. I no longer have to worry about UX and UI and instead can focus solely on what I do best.”

Reached $1mm ARR with Pixelswithin

Featured Clients

Unicode

The marketing and documentation website for the “emoji people” developed for daily updates by multiple editors and teams.

Visit Unicode →

Popwash

This laundry wash & delivery service now has a modern site built to handle complex customer requests & bookings.

Visit Popwash →

“They’re a fantastic coders who will turn a bland theme into a feature-rich powerhouse. I can’t wait to team up with them again in the future. Thanks for making my website dream come true.”

What makes a website great?

Your web app is not (just) a design, codebase, or even a marketing tool. After dedicating years to cracking this question, we developed a powerful framework for website success. Our approach works because we amplify what makes products worth talking about.

#1.
Make it obvious.

The first step of our framework is landing on a brandable .com name for your site.

We can probably all agree that a .com domain name is a non-negotiable for business-to-business or professional software.

A unique name for your brand won’t only help it land with customers—it will also unify internal efforts. The foundation of your website success is the message you aim to spread.

Mermory.com is a gamified flashcard studying website that sought Pixelswithin for a unique name and cartoon mascot that communicated smooth like water.

#2.
Be different.

Next, figure out whats different about your approach—and lead with it.

Software is often a me-too game among competitors. But we’ve found that zagging when others zig is the easiest way to stick out in customers’ minds.

Copying your neighbor’s work won’t do you any favors! (You know the answers better than them anyway.) Push your industry forward with imaginative, innovative, and user-friendly software.

Kawaii Tarot is a iOS and Android mobile app that appeals to a totally different audience than the usual tarot crowd, by virtue of being cute instead of scary.

#3.
Keep it simple.

Employ the simplest possible interface to get the job done.

You may have an idea for a suite or kitchen sink product rather than a single use case, and we’re not here to deter you from your vision.

However, by taking a birds eye view of your mobile-friendly web design, we aim to clear a few key paths for your users. What is an extra effort for us makes your site all the more magical for your customers.

Charm Divination stands out in a sea of complicated divination tools with its single gesture-based control.

#4.
Build the tech you need.

Launch your site with the features you envision without compromise.

Don’t settle for a website that looks nice but holds your business back. We build with tech that’s robust and flexible as you grow.

We study your business and design custom modular architecture to fit your needs. We approach sites like Toyota does cars—independent parts that can be modified, upgraded, or even removed without affecting everything else.

Global Arts is a nonprofit with heavy website traffic. Their site needs to do a lot of jobs, including host event registrations, accept donations, and recruit volunteers. It does all this and more, all the while manageable by staff!

#5.
Iterate & improve.

Collect data and make it easy to review. This is how you continuously improve.

Without data-informed decisions you risk falling behind. That’s why Pixelswithin outfits your site with website action tracking (such as button clicks and account registrations), click heatmaps, and more. We then keep an eye on these for you—recommending changes to your site when beneficial.

The shorter the time between user feedback and site improvements, the higher your chance of success.

Engage your users & improve productivity.

Seeking custom web application development? Reach out and let’s discuss your project.