Wellness industry
Digital products for trust-based wellness businesses.
I bring product and engineering experience to coaching, spiritual, membership, and transformational businesses whose customer relationships depend on trust.
Understand the category
The industry work is about audience expectations, business models, content, community, and responsible product choices.
Avoid generic engagement
Retention should come from a useful practice and real progress, not anxious notifications or manufactured urgency.
Build a coherent ecosystem
Brand, enrollment, payments, content, sessions, and community should feel like one service.
