Product design & development services
PixelsWithin is Diana Lopez’s Los Angeles product design and development studio for established businesses, nonprofits, and product teams. Diana works directly from an unfinished problem through product direction, UX, architecture, custom software development, integration, launch, and ongoing improvement.
That is enough to begin. Product discovery turns the idea into a clear audience, outcome, product boundary, experience, architecture, and first release—without pretending uncertainty is already a feature list.
Custom Software Development Custom Web Application Development AI Product Development
Map the real workflow first, then decide where process automation, systems integration, or a focused internal tool can remove repetitive work without hiding consequential decisions.
Workflow Automation Business Process Automation Custom Team Tools
Treat the existing application as a record of business knowledge. Modernization can preserve data, rules, and continuity while replacing the parts that make change unsafe or slow.
A client portal can expose the smallest useful view of status, documents, requests, and next actions. The integrations behind it keep the portal from becoming another manual system for staff.
Custom Client Portal Development Custom Web Application Development
Start with the human task and the cost of error. A useful AI product has a defined source of truth, review point, privacy boundary, and outcome—not merely a model attached to an interface.
Fractional leadership connects business priorities to product scope, architecture, engineering tradeoffs, and delivery. Diana remains accountable after the recommendation is made.
All ten active services
These are different starting points, not isolated departments. Product direction, experience design, architecture, application development, systems integration, and delivery stay connected.
You can bring the spreadsheet, the screenshots, the workaround, or the idea.
Describe the problemHow the engagement works
Diana learns the official process and the workarounds around it: the duplicate entry, exception, customer question, spreadsheet, and judgment call. An incomplete brief is acceptable.
Turn what we learn into a clear user, business outcome, product boundary, risky assumption, and first coherent release.
Shape the flows, interface, data, permissions, integrations, and technical boundaries together so the experience and system tell the same story.
Diana remains the direct product and engineering counterpart while decisions become working software connected to the tools and data the business depends on.
Release carefully, observe real use, maintain the foundation, and choose the next improvement from better evidence than the project had at the beginning.
Stories from the work
Each engagement began with a different visible request. The story is in the operational condition underneath it, the decisions made along the way, and what became possible after launch.
01Manufacturing / integration
Institutional buyers worked from fixed budgets, but the Magento checkout could only guess at freight. A custom bridge to the carrier replaced the estimate with a rate buyers could trust—and the complaint stopped.
Read how the integration removed the checkout barrier
02Service operations / modernization
Laundry pickup had grown into routes, two-part bookings, driver assignments, notes, and order states. Rebuilding around that real operation gave the owner control—and made booking clear enough to bring in new orders immediately.
Read how the platform was rebuilt around the operation
03Enterprise / product engineering
An enterprise tax platform had reached the limits of an end-of-life foundation. The migration to React joined interface modernization with better tooling and a clearer engineering cadence for a ten-person team.
Read the enterprise modernization story
04Consumer product / founder experience
Cute Tarot grew across mobile apps, ecommerce, publishing, and retail distribution. More than 100,000 app users and $500,000 in retail sales came from treating product, brand, technology, and commerce as one system.
See the Cute Tarot product storyNamed work and attributable outcomes
PixelsWithin’s experience spans consumer products, operational systems, complex integrations, and enterprise modernization.
The useful proof is not a screen by itself. It is what became easier, safer, clearer, or commercially possible after the work shipped.
A custom Magento extension replaced unreliable shipping estimates with real carrier rates. Institutional buyers could complete orders, and the recurring complaint disappeared. Read the freight integration case study.
A legacy platform became a custom system for dual booking slots, order status, route mapping, driver assignments, notes, and gratuities. The clearer customer experience produced an immediate influx of orders. Read the laundry platform case study.
Diana helped migrate an enterprise tax platform from end-of-life Flash to React while improving its tooling and engineering cadence. Read the tax platform case study.
Diana created the apps, publishing, ecommerce, and retail experience as one connected product. The apps reached more than 100,000 users and the brand generated more than $500,000 in retail sales. See Cute Tarot in the work archive.
Eight verified client reviews describe responsiveness, understanding, quality, and product thinking that improved the original request. See the work and client evidence.
A deliberately close working model
PixelsWithin is a strong fit for established businesses, nonprofits, and product teams with consequential workflows: operations people depend on, customer experiences tied to trust or revenue, or software whose failure creates more than inconvenience.
You do not need a polished specification. You do need access to the people who understand the work and room for the answer to improve as Diana learns.
This is not generic staff augmentation or unquestioning feature production. Diana examines the request, challenges assumptions, makes product and technical decisions, and stays responsible for implementing them.
A visible commercial path
Clarify the user, problem, flows, technical approach, risks, and recommended first scope before making a larger commitment.
PixelsWithin owns and manages the source code while you receive the same direct product thinking, design attention, and engineering care.
Your business owns the custom source code, making future transfer or internal stewardship straightforward from the start.
The price difference is the ownership model—not half the attention.
See pricing and ownership in fullPixelsWithin provides product definition and UX, custom software and web application development, digital transformation, legacy modernization, workflow and business process automation, internal team tools, client portals, AI product development, and fractional product and technical leadership.
You do not have to diagnose the solution before getting in touch. Describe the operational problem, customer friction, old system, or opportunity; Product Discovery identifies the most useful response and whether it should be new software, modernization, automation, integration, or leadership.
An unfinished brief is welcome. A recurring workaround, rough concept, stakeholder request, old application, or process that no longer fits can be enough to begin. Discovery turns that evidence into a product direction and first practical scope.
Yes. Work can begin inside an existing application, codebase, database, vendor environment, or internal team. Diana maps ownership, dependencies, interfaces, and risk before deciding whether to integrate, improve, wrap, or replace anything.
The strongest fit is an established business, nonprofit, or product team with a consequential workflow. Diana has worked across healthcare, tax, payroll, media, ecommerce, manufacturing, logistics, professional services, and public-interest organizations.
Start with a fixed-price $500 Product Discovery. Ongoing work is $3,000 per month for managed software or $6,000 per month for client-owned software, billed month to month. Read the full pricing terms.
Under the $6,000 client-owned plan, your business owns the custom source code. Under the $3,000 managed plan, PixelsWithin owns and manages it. The price difference reflects the ownership model—not half the attention, judgment, or care.
PixelsWithin is based in Los Angeles and works remotely with organizations worldwide. In-person discovery is available for many Southern California engagements.
Ongoing engagements include maintenance, fixes, product decisions, and continued development. Real use replaces assumptions with evidence, so post-launch work focuses on reliability and the improvements that matter next.
A useful beginning does not need to look finished
